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MailChimp Users Take Note: You Can Now Run Instagram Ads

Philip Rucker 0

Users of the popular email client MailChimp now have access to a powerful new option; they can run an ad campaign on Instagram through their MailChimp email client. This powerful new update came hot on the heels of the email marketing platform added the ability to launch ad campaigns on Facebook using their email marketing tools.

Which is great news and all, but it begs the question; why? Why use MailChimp to run those ad campaigns?

Here's why: your existing MailChimp lists.

Harnessing the interests and demographics of your best users, you can target potential customers by selecting for individuals who share qualities with your existing clientele. As MailChimp themselves put it, you can target people who look like your best customer segments; finding and attracting the audience you're looking for, right from your MailChimp contacts.

It's precise

When it comes to options, you can target your current lists - leveraging existing information to reach out to new customers who share interests and demographics with your existing clientele - or you can go deeper, looking for a particular segment of the population by manually defining interests for your search.

Within that scope, you can likewise refine your target audience so that it only shows ads to individuals in a certain location, between a particular age range, of a given gender, and so on.

Set your budget, and - don't skip this part - create the ad, and MailChimp will give you tailored feedback on your new campaign's ROI and other useful feedback.

You already expend a ton of time and energy in making sure your brand/product photography is top-notch; now you can use those great images to bring in new customers.

A Review of YouTube Ad Types You May Want To Use In Your Next Campaign

Philip Rucker 0

In March 2006 YouTube launched advertisements on its website.  Since then, YouTube has turned into a potential source of revenue for millions of individuals around the word.  Whether you are looking to improve your brand exposure, increase the total number of YouTube subscribers you have, or even improve your leads or sales, then YouTube advertising will have all of your needs firmly covered.

If you are new to the world of YouTube advertisements, then you should know that there are three primary kinds of ads you can select from.  While many people love YouTube for the content it provides, few realize that it is the world’s second largest search engine.  What this means for you is that it is the perfect place to not only reach people, but move towards your goals at the same time. Below we cover the 3 types of advertisements as well as their strengths and weaknesses.  As an important note, knowing the 3 kinds of Ad Types is very important regardless of whether you are a content provider or an advertiser.

The In-Stream Ad

Looking to catch a person’s attention immediately?  The In-Stream Ad may be the perfect choice for you.  The In-Stream Ad features for the first 5 seconds of the video.  During this time, there is a button in the lower right that allows a person to skip the commercial after 5 seconds has passed.  Once a person presses to skip past the video, the Ad is done.

The YouTube In-Stream Ad is perfect for those who want to gain a great deal of visibility for their product.  If you are trying to raise money through your videos, know that you make money on what is known as a CPV (cost-per-view) basis.  You will be charged as a marketer or get money as a provider if the video is either able to reach 30 seconds or the video is complete.  With that in mind, the amount you will pay as an advertiser will have a lot to do with how in-depth it is.

This kind of ad is beneficial because it gets the attention of the viewer and forces to focus on the message for a short period of time.  This is the most effective technique when you can make a powerful message in only 5 seconds.  Get them hooked in this amount of time and you will benefit the most from this ad type.  While they may be annoying, the vast majority of users will be more than happy to sit through at least 5 seconds while waiting for their video.

The In-Display Ad

While the In-Stream Ad appears for the first 5 seconds of a video, the In-Display Ad will appear throughout the content on the side of the window.  This kind of advertisement is perfect if you want to catch the attention of a person who is watching the video of the entire course they are watching the video as opposed to the first 5 seconds. While previously less popular, YouTube has taken advantage of native advertising to make the ads blend seamlessly into the rest of the content. A great thing for those looking to advertise, the In-Display Ad is growing in popularity.

The In-Display Ad has a bit more research behind it thanks to its use on other kinds of websites.  A proven technique that helps to draw people in, you will often see this type of ad on things like WordPress.  It can be a static ad or include a brief animation or video depending on what your need is.

So, if you want to advertise over the course of a video instead of the first 5 seconds, then you should definitely go with the In-Display Ad.  While it will always be up, they tend to be easier to ignore than the In-Stream Ad. What you gain is time over attention. Whether this benefits you and your brand will depend entirely on what kind of message you are trying to send.

The In-Search Ad

Last but not least, the In-Search Ad will appear when a particular search query is typed into the search box for YouTube. An In-Search Ad can be seen appearing above the organic listing options.  It will contain an ad box next surrounded by a yellow border.  The links in the In-Search Ad lead to a video on YouTube from the sponsored company.  The end of the video demonstration can include links to the basic website.  Maintaining the same look on the landing page from YouTube ensures that the user experience is preserved.

The In-Search Ad is a great choice when you want people for a very specific topic. It helps to get just the people you want to your website.  While you are casting a smaller net, your pool is also smaller, resulting in more catches as a result.  At the same time, getting to the point with an In-Search Ad can take awhile, leading to some people simply giving up over time instead of clicking all the way through to the website.  In addition, the In-Search Ad can also be easily ignored when people are looking for some highly specific thing in their search query.

Masthead

It is worth to mention another ad type, however far less useful for most advertisers - that is Masthead. This is a display ad positioned in the center of the homepage just below the menu. It goes without saying that it's very costly and only affordable to big brands looking for massive gains. I won't go into details but if you would like to know more read this post covering YouTube Masthead.

A Few Other Notes

Deciding on the right kind of advertisement in YouTube is critical to success.  At the same time, there are a few other things you should consider when expanding your brand, improving awareness.  For example, with a video, your message is only as good as your call to action.  The more clear and straightforward it is, the better.  Make your advertisements stand out but not be too distracting.  People will definitely not click if your ad takes too much away from the overall experience.

If nothing else, experiment.  The more you experiment, the better sense you will get over what works and what does not.  Experimenting with smaller campaigns at first will save you a lot of money over time.  It will help you better focus your attention on the maximum amount of potential gain.  Good luck as you explore the world of YouTube Advertising!

 

Is it Worth the Effort to Advertise on Snapchat?

Philip Rucker 0

Why is there so little data on Snapchat users?

Snapchat is one of the fastest growing social media platforms, and as a result of that, there is a strong pull to use your advertising dollars on that platform as well, but is it really worth the investment? After all, what you really want to achieve is a highly targeted ad that grabs the attention of the viewer in a way that makes them want to know more. Facebook does a great job of pulling information about their users to provide them with targeted advertising to draw more interest. Snapchat is also missing any tools to effectively measure the effectiveness of their ads that are presented to users.

Snapchat recently started to do more with this by teaming up with a data provider called Oracle Data Cloud and started to make use of the information that they have for their users to provide targeted ads for their users. Snap Audience Match was rolled out last September with the ability for the advertisers to connect better with Snapchat users, but this was hampered by allowing users to opt out of the Match program, thus cutting down on the available pool of users that would be targeted.

Snap, Inc. (SNAP) is now a company, and the pressure is on to make money. eMarketer reported that Snapchat is falling far behind Google and Facebook in advertising revenues. These two companies have been at this much longer, but you can see how much Snapchat has to recover on this. To do this, Snapchat will have to turn up the focus on analytics and make sure that they have a clear understanding of how their advertising impacts their users rather than just being willing to let things happen.

Snapchat is losing ground in the influencer market world

Influencer marketing is all about the social aspect of social media. If you think about it, you will understand that when it is time to think about spending your money, you will often turn to the opinions of those people that you know and trust. That is one of the beautiful things about social media because it allows the social media platform to help people make connections with the purchases and choices made by people that they know or even ask for recommendations for purchases they are looking to make. The problem that Snapchat faces is that it is so difficult to find someone that you haven't made a connection with. You need to know their user name or have their snap code.

This is an issue because, on other platforms, you are able to look up a celebrity and find them, whereas on Snapchat that isn't possible at this time. Keep in mind that people often think of celebrities that they know and love as if they were family and certainly respect their opinions on various matters at least as much. By being able to target advertising to influencers, companies are better able to get a solid return on their advertising investments.

A recent study from a website called Bloglovin' titled "We Asked, They Answered: How Marketers are Leveraging Influencer Marketing, agrees with this finding. 32% of the respondents said that they used the influencer marketing within the Shapchat social network while 91% used Instagram's influencer marketing and 80% made use of those influencers on Facebook. This is a loss of an important market.

Nearly 70% of Snapchat users skip the ads without looking at them at all

When you happen to spot an ad on Snapchat, there is seldom any reason to be interested in tapping it especially when you are planning to look at other people's Snaps. In fact, most users will skip the ad which is as easy as tapping on it. Studies show that 69% skip the ad and that jumps up to 80% in the Millennial market which is the bulk of the share of users on Snapchat. So why aren't users interested in watching the ads that appear within their Snaps? The biggest problem is that the three top types of ads that appear on Snapchat aren't interesting to the users. Most of the users are not interested in learning about news organizations, sports, or entertainment outlets. If you aren't matching the interests of the users, you won't make connections.

What can we take away from this?

Snapchat still has a long way to go if it wants to improve the marketing potential that it has. It will not be able to compete with other forms of social media if it cannot do a better job of targeting ads to its users by having a better sense of who they are with solid data. It will also need to tap into that influencer market to move ahead.

Don’t Make These Paid Facebook Ad Mistakes

Philip Rucker 0

If you're an online entrepreneur and you want to get maximum ROI (return on investment) from your paid Facebook ads, then you need to know which pitfalls should be avoided. It is possible to make mistakes when buying these ads.

When you avoid the errors, you'll be able to get your money's worth and more!

Today, I'm going to share some of the most common Facebook ad mistakes. Knowledge is power and learning what you shouldn't do will give you an edge as you leverage the power and potential of the world's most popular and addictive social media platform...

Buying Ads Without a Goal in Mind

You definitely need to know what you want from paid Facebook ads. It's possible to target the ads a lot more effectively when you have a goal in mind. For example, do you want more engagement and social media success? Are you interested in pushing a great product or service? Different goals require different Facebook ad parameters.

Once you establish a goal and buy your ads, use the right metrics to track your Facebook ad progress. Examples include "likes", click-throughs to your website and post-level engagement. This just scratches the surface!

When you achieve a goal, such as building the social media presence of your company by getting one hundred "likes" of your business page, you'll know that your investment in these ads is paying off.

Utilizing an Incorrect Advertisement Format

Sometimes, newbies aren't certain of the correct ad formats for their particular campaigns. Another scenario is that ads have been running but no analysis of their success or failure has been performed. This second scenario may mean that ads with the wrong formats are being displayed to Facebook users daily.

This social media platform evolves constantly. For example, the platform releases brand-new ad formats regularly. A new one is a Canvas-style ad, which includes an in-page launch of rich media assets (full-screen style).

When researching a platform, select one which suits your ideal customers to perfection, as well as your overall campaign goal. You may need to iterate later on, based on how a campaign progresses.

Your Ad Sets Have Too Many Ads

Every campaign on the platform features an ad set. This is a set of single ads which feature bid information, a bid type, targeting information, a schedule and a lifetime (or daily budget).

For best results, we think that placing a limit of five individual advertisements per set is smart. If there are more ads than this in a set, they probably won't display to sufficient people to give you usable results. It'll be harder to track your progress, whether it's good or bad.

Your Target Isn't Defined

Broad targeting is generally a blunder. When you use the targeting features at your disposal in order to practice truly effective targeting, you'll be able to reach out to prospective customers who are likely to buy what you sell.

Also, you'll hurt your brand when your ads show to people who have no interest in what you're offering. People who don't fit your customer avatar (a composite of your customer's interests) may perceive your ads as annoying spam.

Take Care With Your Ads

When you use these tips and then follow a thoughtful and logical Facebook ad campaign creation process, you'll be able to roll out ads which hit the target with the right types of people. Also, you'll find that our expert tips make it easier to track the success (or lack thereof) of your campaign.

Since you're paying for these ads, they will need to pay for themselves over time in terms of bringing your company buzz, sales, and positive feedback. They can and probably will, as long as you choose the right ads, the right targeting features, and the right goal.

I believe that paid Facebook ads are a solid investment. Facebook has billions of regular users all over the world, and you probably won't be able to reach most of them if you don't buy paid ads which put your business right in front of their smart phones, tablets, and computers.

When you create an effective campaign which is targeted, and know which metrics must be tracked in order to gauge success, you'll dramatically boost the odds of superb paid Facebook ad ROI.